EVENT MARKETING/ SPONSOR EXPOSURE

The IHMA Congress is supported by a strategic direct marketing campaign designed to bring your target market to the event and maximise your brand exposure. Here are just some of the techniques which will be used to promote the event:

DIRECT MAIL
Conference brochure displaying your company logo (depending on package - applies to all techniques listed below) will be featured in personal mail out campaigns to the target audience of senior professionals and executives in the industry.

EMAIL BROADCASTS
Your logo will be profiled on strategic e-mails sent out at regular intervals throughout the
marketing campaign.  The purpose of these e-broadcasts is to announce latest  developments and news about the conference, and to generate traffic to the event website where your logo and hyperlink to your own website will appear.

INTERNET MARKETING
This event has its own dedicated website www.globalportoperations.com
The site will provide excellent exposure for sponsors and exhibitors, including logo placement with hyperlink to your website. 

TELESALES CAMPAIGN
This campaign is directed to the key decision-makers and purchasers in the industry. Our highly trained telesales representatives will be speaking directly to the potential audience your potential customers - about the conference and about you as a Sponsor.

INDUSTRY ASSOCIATION ENDORSEMENTS
Peak industry bodies, government departments and key associations will be encouraged to participate and endorse this event. These strategic alliances guarantee that the endorsing bodies distribute the conference information and Sponsors name and logos to their members and associates, maximising your exposure and ensuring quality
attendance at the event.


MEDIA RELATIONS PROGRAM
Our dedicated Media Relations Team will ensure that the conference gains publicity in the leading print and online publications in the industry. They can work with your or your PR agency to promote your presence at the event.